Online drinks retailer The Bottle Club has launched a weekly drinks promotion which will be live for 24 hours every Friday. Called ‘Frugal Fridays’, the promotion offers savings, a further five per cent discount with a code, and free delivery on selected products.

The retailer says customers can expect spirits, wine, fizz, and beer to be included, while offering up to 50% off short-dated lines to cut down on unnecessary industry waste.

Tim Martin-Harvey, from The Bottle Club said: “Given the continued rise in everyday cost of living, The Bottle Club wants to provide its customers with great regular savings that they can take advantage of, allowing them to stock up on their favourite tipples – whether it be for that well-deserved Friday night wine, beers for summer BBQs or a great limited edition spirit to gift to someone without the heavy price tag.

“We’re also conscious of our responsibility in ensuring industry waste is kept to a minimum. Many short-dated lines, especially beers and ciders have a best before date that should be seen as a guide rather than a strict rule – these items are safe to consume and taste just as good so we say, stop wasting great drinks and let’s pass some incredible savings onto our customers!”

To kick off Frugal Fridays, The Bottle Club has slashed the price of Desperados Premium Tequila Lager Cans Multipack, 24 x 500 from £45.49 to £39.99 – saving £5.50. Use the code FRUGALFRI for an additional five per cent to bring the price down to £37.99 – that works out as £1.58 per can.

The same code can also be used against Guinness Draught Alcohol Free Beer, 10 x 440ml allowing a total saving of £4 and San Miguel Premium Lager Beer Bottle Multipack, 8 x 660ml allowing a total saving of £2.70.