Martin Lewis and the team at MoneySavingExpert have given a rundown of everything Subway customers need to know before the launch of the chain’s new reward scheme. Customers signed up to its just scheme have just over one month to spend their remaining points, as they will not be moved over to the new program.
Subway’s new loyalty program and app is set to launch on Wednesday, May 15. When this happens, all the offers and rewards already earned on the current scheme will be wiped.
To make sure your collated points go further, you will need to visit a Subway branch to spend them by 11.59pm on Tuesday, May 14. MSE also noted that if you have a physical loyalty card, you'll need to download the Subway app and log in with your existing account details to redeem your rewards.
A virtual card can be found in the ‘Rewards’ section of the app. After May 14, you will need to download the new Subway app and sign up to the new scheme to earn points and rewards.
In an email sent to customers at the beginning of the month, Subway explained a new upgrade to its loyalty program would be taking place in May. As reported by MirrorOnline, it read: “We're having a makeover, with a new levelling system, bigger rewards and surprise treats, the more you spend the better it gets.
"You have until May 14, 2024 to continue to make use of the current Subway Rewards benefits and offers." A spokesperson for Subway confirmed to the Mirror that points which have already been accrued would not be automatically transferred to its new scheme.
What will change with the new system?
According to MSE, Subway’s current system allows you to earn one point for every 10p you spend, and points can be redeemed for specific rewards. With the new scheme, this is what Subway customers can expect:
- Earning points - MSE explained that you will earn ten points per £1 on spending of up to £149.99 in a calendar year, 11 points per £1 spent between £150 and £349.99, and 12 points per £1 spent above that.
- Spending points - Points will now take the form of 'Subway Cash', which you'll be able to redeem towards anything on the Subway menu. Each 150 points will get you £1 off your in-store order, and you'll need to redeem at least £1 at a time, though there will be no minimum spend required.
This means that those who spend more will earn more points. However you’ll need to take into consideration the prices at your local branches, as you may need to spend more to earn points to receive a reward.
Subway has said the change to the scheme will make it a more “personalised and unique” experience for loyal customers.